Omnichannel Meets Sustainability

Panel Discussion | Hosted by eCornell on LinkedIn

Consumers continue to seek physical shopping experiences, but more than ever, they are turning to online retailers for small-order purchases. They expect quick delivery and return processes that are free and easy, but small-order purchases and higher return rates lead to a staggering amount of packaging waste. 

A recent Forrester report found that 33% of consumers are willing to pay more for sustainable or environmentally friendly products. How can retailers marry these consumer expectations? Will consumers adopt subscription-based services as a solution? Will AI and IoT provide efficiencies? How can packaging and return policies evolve to reduce waste? 

This panel discussion, hosted by the Cornell SC Johnson College of Business, examines these questions and more.